Advertisement is everywhere – in magazines, on TV, the Internet, plastered over shopping malls and urban areas. Together all these advertisements form a mass media spectacle of desire, fantasy, and above all, consumption. Sabrina Habel’s multi-media series “Seeing Spectacle” uses off-beat humor to confront the essence of advertising. Commercial products and celebrities are replaced by simple and even mundane natural elements, usually taken for granted in consumer culture. By choosing non-gallery spaces for billboards, window displays, warehouse stores, tabloids and TV commercials, ordinary sights are warped into a satirical commentary on the ever-intrusive advertising industry.