Digital Arts and New Media: MFA: Collaboration, Innovation, Social Impact

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Robin Hunicke

Associate Professor
Art and Design: Games and Playable Media

Robin Hunicke is the Co-Founder of the independent game studio Funomena, located in the heart of downtown San Francisco. A game designer and producer by training, she has a background in fine art, computer science and applied game studies. She has been designing, making and teaching about games for over 12 years.

Robin fell in love with games at an early age, and played them all through her childhood and into college. But as she pursued her Masters and PHD in Artificial Intelligence, she found that games were also a wonderful way to expand her studies in AI, Robotics and Dynamic Difficulty Adjustment. She was recruited to join Electronic Arts in 2005, where she worked on The Sims2, and then MySims and Steven Spielberg’s Boom Blox series for the Wii. In the spring of 2009, Robin left EA to join the independent game studio thatgamecompany, as Executive Producer of the award-winning Playstation Network title Journey. Returning to San Francisco in 2012, Robin co-founded her current studio with engineer and fellow Journey teammate Martin Middleton. 

Recognized as an influential Woman in Games, Robin is also an outspoken evangelist for diversity of thought and participation in game design and game culture. She co-organizes the annual Experimental Gameplay Workshop at GDC, has chaired the IndieCade Festival of Independent Games, has published and lectured extensively on the "Mechanics, Dynamics, Aesthetics" model of game design. She believes game developers can create novel, experimental designs by focusing on the feeling.