Digital Arts and New Media: MFA: Collaboration, Innovation, Social Impact

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Antoine Abou Jaoude: The Social Shifter

Allowing the user in taking total control over the volume of 'Easternization' and 'Westernization'

Culture Custom Identity

Developed through CR&D (Cultural Research development), the Social Shifter is a new technology that
allows the user in taking total control over the volume of 'Easternization' and 'Westernization' in any
given artwork therein. In other words, the Social Shifter turns an Occidental song to an Oriental one
and vice versa.

Year: 
2010