GEOWeekly is a full color, 28-page magazine based on tabloids one would find in supermarkets and newsstands such as US Weekly or Star. The cover is designed in the hot pink, yellow, and white color scheme with alarm-inducing typefaces of most tabloids targeted toward gossip-hungry consumers. In GEOWeekly I envision non-human ‘celebrities’ of Earth and the juicy gossip from their ‘personal lives.’
Elements and natural phenomena that occur globally and frequently were chosen to be the mega-celebrities of GEOWeekly. Through anthropomorphism, the ocean, sunsets, clouds, and their secret troubles are unabashedly plastered across the cover of the magazine. The goal of the tabloids is the duel purpose of revealing the repetitive, formatted gimmicks of tabloids while fostering empathy in the viewer for natural elements who, in these magazines, have problems “just like us.”
Printed professionally off-site and displayed in a bright, plastic kiosk by the dozens at the 2012 MFA Exhibition, the garish tabloids beg for your attention to take a closer look. The tabloid covers a wide variety of topics and serves as a take-away for viewers to bring home and share with others.
If you are interested in reading a copy of GEOWeekly please contact firstname.lastname@example.org